Mr. Aalok Bhan, Director and Chief Distribution Officer leads the company's distribution footprint across the nation with the responsibility of managing and driving Agency and all bank partnerships. He is also responsible for acquiring new partnerships to further expand the distribution network of the organization. In his previous role, he led the Product Solutions Management, Corporate & Customer Communication, Customer Research and Distribution Channels Support functions of the company. He also drove the thinking and execution in developing a more comprehensive approach to building a multi-product distribution organization.
He joined Max Life in 2012 as part of the Executive Management Committee and later transitioned to his role at Max One in 2013. During that period, he was responsible for developing a more holistic approach to Max Life Insurance’s and potentially, the group’s ability to serve customers’ multiple financial and healthcare related products requirements and in the process, strengthen our customer and distributor relationships.
A Post Graduate in Business Management from IIM Calcutta and a Bachelor in Commerce from Sri Ram College of Commerce, Delhi, Aalok brings with him more than two decades of financial services experience in the retail environment, primarily in the banking sector. He commenced his career with Standard Chartered Bank (1991-2001) in which he played various business roles with the most recent one being Senior Manager - Regional Head Shared Distribution, West India where he was managing the shared distribution business of Standard Chartered bank post the acquisition of ANZ Grindlays bank. He was responsible for managing 14 branches across 3 cities in West.
Aalok served ABN Amro (2001 to 2008) and Royal Bank of Scotland (post buy over of ABN) till June 2008. He started as the Senior Vice President, Regional Consumer Banking Head, North and in his final stint served them as the Senior Vice President, Global Head NRI Business in which he is credited with creating the NRI Business in ABN Amro Bank, from scratch. He was also a member of the Extended Asia Consumer Management team where his core responsibility was to transfer success for NRI business into other Asia centres like Hongkong and RBS, UK and Natwest Bank. For a brief period, Aalok was with Dresdner Bank AG, India as the CEO (designate) and Managing Director, India before establishing FAB Advisors in mid 2009.
A professional with a strong strategic orientation and experience in running various businesses, Aalok has had exposure in managing stakeholder interests and aligning the organization to the long term vision of the organization.