Judith Hoogenboom serves as Global Chief Strategy Officer at Huge. With more than two decades of industry experience, Judith has worked at leading shops where she combined growth strategy, technology innovation, and human-centred design. Prior to joining Huge, over the last seven years, Judith has served extensively as senior advisor at SYPartners and led her own transformation consulting firm. During this time, she partnered with senior leaders at corporations such as IBM, Ancestry, Nike, Philips, and Viacom, to set vision and strategy, develop new brand and marketing communications platforms, build cultures of purpose, and design brand experiences that create new value. Her career highlights include transforming IBM over two decades to thrive in new eras of innovation; developing an immersive co-creation environment to sell IBM Watson; enabling leaders at Philips HealthTech to bring innovation to market; galvanising the new Comcast Corporation through a unifying vision and corporate site; and building a digital studio from the ground-up for Studio Archetype in New York. In addition to the above and throughout her career, Judith has worked with a range of leading Fortune 100 companies, including Samsung, HP, Citi, Fidelity, GE, American Express, United Airlines, AT&T, Sprint, as well as standouts in niche markets like TouchTunes, and high-growth technology startups like AppNexus.