Ujjwal Dhoot has joined its team as the new Chief Marketing Officer. Dhoot’s skills, expertise in digital marketing and strategy, ecommerce P&L management, and thought leadership in omni-channel retail, will help DXL drive towards its goal of being the number one choice for big and tall men wherever they choose to shop.
Prior to joining DXL, Dhoot held senior marketing positions with FSAstore.com, Charming Charlie, and PetCareRx.com. At DXL, he will be responsible for all digital initiatives across the entire organisation, including building the brand digitally, driving traffic to stores, mobile commerce, ecommerce, and the company’s overarching digital marketing strategy. Dhoot will report to Erica Thompson, chief marketing officer, according to a press release by the company.